Display device



April 2 ?1928. 1,667,694

A. W. P. VERGEER DISPLAY DEVICE Filed July 6, 1925 2 Sheets-Sheet l A1,} ATrbRNEY April 24. 1928.

A. W. P. VERGEER DISPLAY DEVICE BY la; ATTORNEY Patented Apr. 24,1928.

I UNITED STA ALBERT W. P.

PANY, INCL, OF NEW YORK, N.

TES

VERGEER; OF NEW YORK, N. Yi; ASSIGNOR TO THE T.'F.' MOORE COM- Y., A CORPORATION OF NEW YORK.

DISPLAY DEVICE.

This invention relates to collapsible display devices, devices for advertising goods sold in containers. The invention aims to provide a display device of simple and cheap construction which may be readily openedor set up and folded or collapsed, and which when set up will present, in addition to other advertising or display matter, an attractive replica of a container of the goods other parts of the display a considerable amount of space is required.

In accordance with the present invention,

instead of mounting an actual container in the recessof a display card, a flexible sheet or member bearing the label of the goods for which the device is to be used is attached to the card and protrudes through the recess in such a manner thatit is for display purposes made to assume a shape corresponding to that of a container, or can be flattened out to lie approximately parallel to the card for transportation.

An understanding of the invention can best be given by a detailed description of a device embodying the same, and such a description will now be givenin connection with the accompanying drawings showing such a device which embodies the features of the invention in the form now considered best. In said drawings Fig. 1 is a front elevation of the device in display position;

Fig. 2 is a sectional View of the device in display position taken on the line 2-2v of Fig. 1;

Fig. 3 is a sectional view of the device in display position taken on the line 3-3 of Fig. 1; t

Fig. 4 is a back elevation of the device in folded position; and

Fig. dis a sectional view of the device in folded position taken on the line 5-5 of Fig. 4.

and more particularly to such dismantled for.

Referringto the drawings, the display de vice illustrated comprises a display card 10 constructed of some'stiif sheet material, such as cardboard. on the front side of which display matter is printed or otherwise displayed. The card is provided with an opening or aperture 11, OPPOSItQQClgGS of which are extended in such a manner as to form slots 12 and 13. Protruding through the opening 11 with opposite edgesextending into the slots 12 and'13 is a member 14 constructed of flexible sheet material. The member 1-1 is so arranged that it may be made to protrude through the opening in the card in such a manner as to represent. or form the replica of, half of a cylindrical container, or may be flattened out to lie approximately parallel to the card. Such proti'usion is limited by extensions 15 and 16 on the ends of the member 14, the extensions being adapted to engage the back of card 10.

One end of the member 14 is secured to the card 10 by means providing 'a hinge connection at one edge of the o iening 11. For this purpose in the device sliown a locking tab 19 projects from one edge of the opening 11 and enters a slot 20 in the member 14. The tab' 19 is formed with undercut ends which may be folded over toallow it to'enter the slot 20'when assembling the device, after which it holds the member 14 hinged securely to the card both inset-up and flattenedout position. A- plain tab 18 projecting from the opposite edge of the opening 11 is adapted to enter a slot 17 in the free end of the member 14 when the member isin set-up position to hold it in that position. v

To complete the configuration-of halt it flaps 21 and 22 are provided projecting from.

opposite edges of the opening 11 and adapted. to be turned outwardly along the dotted lines 21 and 22 to form the top and bottom respectively of the configuration. When, as in the device shown, the member 14 is intended to take a. halt-cylindrical form, the flaps 21 and 22 will be of semi-circular shape,

For supporting the'card 10 in, display position, a folding prop 23 is hinged to the back of the card 10. The bottom edge of the prop will extend at a suitable angle to the hinge line to support the card at a desired inclination. For locking the prop V is provided hinged to the card 10 in position to turn outward in a recess 25 in the prop and having a slot 26 to engage the edge of the recess.

The prop 23 extends above the opening 11 and is hinge-connected tothe card 10 above and below the opening, and it has opposite the opening 11 a projecting portion which extends beyond the hinge line of the prop so that when the prop is turned outward from the card 10 to its operative position, this extension 23 will be turned to project through the opening 11. In so turning; to project through the opening 11, the extension 23 will force the flaps 21 and 22 outward within the forwardly bulging member 14 to about the positions shown in Fig. 2. It the extension 28 were made of a length suiiicient to turn the flaps out-.

ward to positions at exact right angles to the card 10, it would not, in being turned through the opening 11, exert pressure on the flaps at a sutiicient distance from the fold lines of the fiap s to force them outward. The extension is therefore made of a slightly less length so as to press on the flaps 21 and 22 at points slightly removed from their fold lines. The extension thus forces the flaps outward to position in which they stand nearly but not quite at right angles to the card 10. If desired, the flaps may be readily pushed into position at exactly right angles to the card by hand.

Assuming the device to be in folded position, that is, with its component parts lying approximately parallel to the card 10, as shown in Figs. 4 and 5, the device maybe set up for display purposes as follows: The flexible member 14 is first 'urged through the opening 11 of the card to bulge outwardly in approximately the shape of a half cylinder, and the slot 17 in the free end of. the member is slipped over the tab 18 to hold the member in this position. The prop23 is then turned to extend at right angies to the card, and as it turns its extension 23 turns forwardly through the open ing 11 and forces the flaps 21 and 22 outward into the forwardly bulging member 14 to insure the desired form thereof and to provide the ends of the replica of them.-

ticle to be displayed. The prop is locked in position by the locking member 2%.

When it is desired to store or transport the device the locking member 24 and prop 23 are folded fiat against the card 10, and

the flaps 21 and 22- are pushed inward, and the endl of the member 14 is then d1sengagedlrom the tab 18 and flattened out so that part of it lies approximately parallel is not to be limited to the exact construe-- tion and arrangement shown, but that it includes changes and modifications thereot" within the claims.

lVhat I claim is:

1. A collapsible display device, comp ising a display card having an opening therem, a sheet of material adapted to be bent and toprotrude through said opening to represent apart ofa container, means for v holding said sheet in set-up position, flaps extending from opposite edges of said openingand adapted to be turned forward with, in said bent sheet, and a folding prop hinged to the back of said card and having a part.

projecting beyond its hinge line adapted to turn said flaps outwardly when the prop is turned to set-up position.

2. A collapsible display de ice, compris ing a display card having an opening therein, a flexible member protruding through said opening in the shape of a portion 01 a container and adapted to be fiattened out to lie approximately parallel to said card, aplurality of flaps constituting in set-up position the ends of the configuration formed by said first-mentioned member and adapted to fold into a plane coincident with that oi said card, and a prop hinged to the back of said card and adapted to fold into a plane parallel to that of the card and having an extension for holding said flaps in set-up position.

In testimonywhereo'l I have hereunto set my hand.

ALBERT W. P. VERGEER. 

